http://disruption.splinder.com /post/20924600/Un+warning+scri tto+nel+sangue
Rain changes everything. Please drive to the conditions.

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Pascall Fruit Bursts are intense fruit flavoured sweets. The client asked us to create an innovative promotion that would increase awareness and engage new and existing customers by restoring fun to the brand. Our strategy was to bring the product truth of an intense fruit burst to life through a highly engaging piece of creative that our youthful consumers could actually interact with.

We literally demonstrated what a Fruit Burst tasted like by slowly inflating a giant strawberry filled with Fruit Bursts, on a billboard next to a giant pin. Over the month of October we inflated it until it burst. Then we turned it into a nationwide promotion. Radio ads, street posters and nationwide sampling directed consumers to whenwillthefruitburst.co.nz. The website had a live video feed to the billboard and gave people the opportunity to guess when it would burst to win $5000. On 31/10/08 the fruit finally burst. Hundreds of people turned up to the event and were showered in over ten thousand Fruit Bursts.

Just one billboard managed, through media coverage, to reach millions worldwide. Website hits exceeded the clients expectations by over 300%, with 81000 webpage views, over 11000 unique visitors and thousands of competition entries. Brand awareness reached 93% and through brand tracking, purchase intent tripled over the course of the campaign, making the campaign one of Pascalls most successful promotions ever.

Agency: DDB New Zealand

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http://disruption.splinder.com /post/20909743/Yubari%2C+no+mo ney+but+love
With a debt of $353 million, Yubari City in Hokkaido, Japan, went bankrupt in 2007. Our mission was to promote Yubari, reenergize its citizens, and help make the city economically viable once more.
We focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and created the idea, "Yubari, no money but love". In expanding this idea we created a loveable, yet slightly ironic character called "Yubari Fusai" - Fusai means both debt and married couple in Japanese. We then collaborated with the City to create additional schemes that positioned the city as a destination for happy couples official certificates of happily married couples, branded merchandise and Yubari music CDs, to name but a few.

$1.5 million was generated in advertising value with exposure including 100 newspaper mentions, 100 online media mentions, 30 TV mentions and 53,100 blog entries (source: Google search). -Since the initiation of this project, annual number of visitors to Yubari increased 10% year on year, whilst $31 million has been generated toward alleviating the city's debt. - Branded Yubari Fusai products that initially were only available in Yubari now enjoy popularity nationwide.

Agency: Beacon Communications

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HEMA schoolspullen wenst je een fantastische zomer.

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Pubblicità miel pops in italiano!!!!!!!! La prima su youtube e in rete!!!!!!!!!!!!! Votate!!!!!!!!
Ciao e ringraziate nei commenti!!!!!!!!!!!!!......... ....................
Guida per scaricare il video in HD:
1. Andate qui: http://simonepsp.altervista.or g/ e
2. Premete nella home page su promozioni
3. Ora vi troverete in una pagina che vi chiederà una password, voi inserite mielpopsimonepsp (fate copia-incolla per sicurezza)
4. Premete tasto destro sul link e premete salva destinazione e vi ritroverete il video :)

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This is our website.

Visit our store at: http://zazzle.com/booneoakley ...
Twitter feed: http://twitter.com/booneoakley

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