Marketing Science
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Corporate Sponsorship of the Ehrenberg-Bass Institute
marketingscience
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Associate Professor Rachel Kennedy of the Ehrenberg-Bass Institute discusses Corporate Sponsorship.
Over the past decade big brands like Coca-Cola, Unilever and Procter & ...
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The Ehrenberg-Bass Institute Corporate Sponsorship
marketingscience
29 views
Director Byron Sharp discusses the Corporate Sponsorship program at the Ehrenberg-Bass Institute
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Make 'em laugh, make 'em cry: understanding which emotions drive video sharing on Facebook
marketingscience
520 views
This video discusses research the Ehrenberg-Bass Institute has conducted on viral videos and video sharing in social media formats
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The Marketing Practicum
marketingscience
243 views
The Marketing Practicum is an exciting industry placement designed for final year marketing students to gain practical marketing and research experience.
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Studying Marketing at UniSA: Postgraduate (by Research)
marketingscience
263 views
Learn more about studying a Postgraduate marketing degree by research with the University of South Australia.
http://www.unisa.edu.au/marketing
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Studying a Marketing Degree at UniSA
marketingscience
1,090 views
Learn more about studying a marketing degree with the University of South Australia.
http://www.unisa.edu.au/marketing
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Media Fragmentation
marketingscience
627 views
Professor Byron Sharp on Media Fragmentation
Interviewed on TVNZ in Auckland
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Brand User Profiles Seldom Differ
marketingscience
120 views
All brands share customers more with big brands & less with small brands.
For more information go to: www.MarketingScience.info
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Advertising Research
marketingscience
626 views
Associate Professor Rachel Kennedy on Advertising
For more information go to: www.MarketingScience.info
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Competing Brands
marketingscience
279 views
Professor Byron Sharp discusses how competing brands appeal to the same sorts of customers.
For more information go to: www.MarketingScience.info
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