"Magazines Connect Canadians" is a short, fact-filled and fun look at just how effective Canadian magazine brands, on multiple print and digital platforms, are at attracting readers and serving advertisers in a complex media environment.
Canada's magazines are evolving to meet consumer demand for content everywhere—whenever and however consumers want it to access it—while also responding to the unabated strength of print among all readers, and younger readers in particular.
Canadians love their magazines. They connect millions of readers, from coast to coast, with what matters most to them. Connect with magazines!
MagNet, happening June 3-6, 2014 in Toronto, is Canada's professional development and networking conference for magazine professionals. We're sharing exclusive Q&As with speakers during the conference.
Magazines Canada partnered with BrandSpark International to create a study investigating what role magazine media (print and digital) plays in the path-to-purchase in comparison to other media. Results demonstrate that magazines play a vital role in connecting, informing, inspiring and influencing consumers throughout the many aspects of their lives. The study sheds light on how magazine media creates relationships with consumers, engenders receptivity to ads and persuades consumers to act. Findings also show magazine media's strength in reaching early adopters and category influencers while generating trust which translates into actions taken.