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17 Catalyst Investors Digital Media Panel: Who is doing it right?
lukabyos
156 views
Catalyst Investors Partner Ryan McNally asks the panelists which online media in each of their industries are doing it right? Josh Felser of Freestyle Capital, names Break....
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16 Catalyst Investors Digital Media Panel: Differences in the way digital media is used
lukabyos
47 views
Over time, George Foxs publications have found that his readers use the web and print magazines in different ways. In general they will typically use the magazine and it's ...
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15 Catalyst Investors Digital Media Panel: The challenges of Online Data
lukabyos
38 views
Eric Shanfelt of Aspire Media responds the Josh's remark about the availability of data by speaking about tweaking the sophistication of tracking metrics and ROI on email s...
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14 Catalyst Investors Digital Media Panel: Measurement
lukabyos
22 views
Josh Felser of Freestyle Captital makes the point that maintaining a level of comfort with print data versus online data about your users/readers is a false comfort. His po...
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13 Catalyst Investors Digital Media Panel: Reliable Demographics?
lukabyos
25 views
Advertisers have less money but insist on their money working harder. The available means of measurement has varying degrees of veracity depending on who you talk to. Georg...
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12 Catalyst Investors Digital Media Panel: The state of reporting demographics.
lukabyos
30 views
On making a crucial point about the lack of good demographic data, Blair highlights two very interesting things that don't get discussed very much. Both of which give some ...
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10 Catalyst Investors Digital Media Panel: Demographics
lukabyos
60 views
Responding to Ryan's question about the role of content in his business, Blair Schmidt-Fellner of Endurance Business Media points out basically that its the quality his con...
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11 Catalyst Investors Digital media Panel: What is the function of content
lukabyos
43 views
Blair Schmidt-Fellner of Endurance Business Media responds further to Ryan's question about the role of content by articulating what Blair refers to as the Burrell 30% rule...
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9 Catalyst Investors Digital Media Panel: Training Editors
lukabyos
24 views
George Fox of Advantage Business Media describes the process of having formerly print editors understand how to use syndicated media as well as user-produced media. George ...
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8 Catalyst Investors Digital Media Panel: Syndication?
lukabyos
41 views
Josh Felser of Freestyle Capital and Eric Shanfelt of Aspire media discuss some of the finer points of syndication on the web.
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