Lotame- Beyond Targeting
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Lotame 101
lotamizer
226 views
Introduction to Lotame and how we can help you go Beyond Targeting.
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Lotame; A True Marketing Partner
lotamizer
154 views
Alexandra Habbe talks about how Lotame can be a true partner in your strategic marketing efforts.
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Is Your Advertising Teaching You Anything About Your Consumers?
lotamizer
425 views
Lotame does more than just serve ads; they help you garner consumer insights that can inform all of your advertising. Bryan Seltzer talks about this and more.
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Publishers, Get More From Your Inventory; Lotame- Beyond Targeting
lotamizer
96 views
Rachel Glickman SVP of Publisher Relations at Lotame talks about how publishers can get more out of their inventory by going Beyond Targeting.
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The Data Renaissance
lotamizer
166 views
Dan Reich of Lotame talks about what he refers to as the, "Data Renaissance". Learn more about how Lotame is going Beyond Targeting and using data to reach consumers in a r...
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Lotame Does Public Relations for Peanut Butter
lotamizer
286 views
Think that ad targeting is not for PR? Think again! See how Lotame used their proprietary technology to assist in a crisis communications effort for a peanut butter company.
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The Four Types of Data; Lotame- Beyond Targeting
lotamizer
304 views
Andy Monfried, CEO of Lotame explore the progression of ad targeting online and how the new, social data layer is adding increased relevance for both advertisers and consum...
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The Efficiency of Targeting
lotamizer
208 views
Media Buyers have always been in search for the most amount off viewers for the least amount of cost (LOW CPM) this video shows that by using smart targeting (like Lotame p...
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Pharma Summit - Joseph Jaffe - Crayon
lotamizer
252 views
Joseph Jaffe, Crayon, gave a fantastic keynote speech. I took a very quick excerpt which compared Second Life avatars to the animations in the Pharmaceutical advertisements...
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Pharma Summit - Scott Hoffman - Lotame
lotamizer
255 views
This was the keynote session by Joseph Jaffe of Crayon and presented to the Pharmaceutical Marketing meets Social Media. It presents the opportunity of Social Media and the...
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