This is very inspiring! Thanks for sharing the story

i think the name doesn't matter too much, it's the content that's important

I've been working for a while at RFB&D and now Learning Ally, and I have to say it is a pleasure to have a new name that our growing population of young members and their parents really like. The old name was fine but kind of boxed us in. It's really interesting to see everyone's reactions positive and otherwise. No matter where they stand, I hope everyone is united around helping this organization grow to serve more people in more ways going forward.

I received the email this morning announcing the name change. When I first saw it, I thought, "Ugh...here we go again...another company 'rebranding' itself." I have seen a lot of companies do this for no apparent reason. Skeptical, I clicked the link in the email to the web page explaining the change. I immediately understood and now feel fully supportive of the change. It makes perfect sense. I respect and appreciate the research and introspection that the company leaders must have gone through getting to this point. And the new site looks great...kudos to all on a plan well executed.

I liked the old name better. 60 years of history. Just gotta get used to it I suppose....
As long as the services don't change I think I can live with it. The colors are throwing me off more than anything.