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Hands down, one of the best ways to get more network marketing leads is to start generating PPC leads, or pay per click leads. However, there is a ton of mis-information out there right now about this topic, but here is one secret you'll never read in a book that has worked for me day-in day-out.

This is what I call the "straight line" strategy of generating dirt cheap PPC leads for your business.

It is a process of connecting the searcher who has an idea in his head of what he is looking for, with the ad you put on your lead generation campaign, to the landing page for that particular ad.

What you need to keep in mind first is what the searcher is looking for when performing their search on a search engine, no matter if it is Google, Yahoo, or Bing.

For example, if the keyword you are targeting is "Network Marketing Leads" your ad must connect with that searcher and address that keyword in the particular ad you are putting up there to generate PPC leads.

As a starter, include the keyword in the headline of the ad you are using. By no means does this mean you should always include the keyword in the headline of your ad, but this is always a good place to start. In general, this will increase the number of clicks you get for your ad, getting them to your site.

Now the final step for dirt cheap PPC leads in network marketing or any business for that matter is taking that same searcher who has clicked on that ad, and make the page he is landing on relevant to what he wants.

As a starter, try to include the keyword in the headline of your landing page. Using the example above, your headline on your landing page might read something like this "How To Generate Tons Of Network Marketing Leads In A Short Amount Of Time".

Some other places to include the keyword the searcher is looking for are in the pre header and in the copy of the bullets on that landing page.

This is just one way to increase the amount of PPC leads you get for the money you spend.

To learn even more ways to get tons of leads for dirt cheap or free.

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