Kosovo 2009
Israeli company Saatchi & Saatchi to spice up Kosovo's image.
Israeli company Saatchi & Saatchi will nation brand Kosovo
The slogan and logo

The new slogan, which appears as part of the logo, is:
Kosovo. The young Europeans.

The slogan is based on the facts that The Republic of Kosovo is one youngest countries in the world, and it's also home to the youngest population in Europe with an average age of 25.9.

This is probably the very first national slogan which turns the spotlight on the people and the human spirit rather than the country, its natural marvels or history.
This is a very strong and confident statement of Kosovos attitude as a country and of its future intentions. It will attract the interest of a range of audiences, from politicians to businessmen, from tourists to donors. All will sense the future potential of this young nation and the positive attitude of its people.

The visual appearance of the logo is very much in keeping with the new generation of national logos in that it has a modern flowing style and an impactful use of colour. Each of the colours featured in the logo was chosen for a specific reason. The green represents the green fields that can be found across Kosovos expansive countryside, the red-terracotta represents the colour of the bricks that are used for the building that is in progress across the land, and the blue symbolizes the sky and water and is taken from the background from Kosovos new flag. The unique design of the letters' font typography is inspired by "the fountain of youth" concept the energy that flow unboundedly throughout Kosovo.




Kosovo officials say the Saatchi & Saatchi advertising company has won a contract worth euro5.7 million ($7.3 million) to improve the country's international image.


Ministry of Finance spokesman Muharrem Shahini says the company's Israel-based unit will run an international branding and media campaign for the new Balkan nation.
The Saatchi & Saatchi advertising company is owned by the Paris-based communications company Publicis Groupe. (less info)