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http://www.layar.com
The first mobile Augmented Reality browser premiers ...
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http://www.layar.com
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmo...
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Compañías, marketeros y agencias de publicidad están viviendo cambios dr...
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Compañías, marketeros y agencias de publicidad están viviendo cambios dramáticos en la realidad de su marketing. Y lo tienen cada vez más dificil para conectar con el consumidor. El gran reto en tiempos de productos intercambiables, el crecimiento vertiginoso de las redes sociales, consumidores mas maduros y escépticos con las marcas:
Encontrar nuevos caminos para que la gente se vuelva a involucrar (engage) con las marcas, productos, publicidad. ¿No tienes nada interesante que decir, que comunicar? Envia tu email (en inglés o alemá) a engage@s-f.com.
Este video de nuestros amigos alemanes de la agencia puntera Scholz & Friends da en el clavo con lo que está pasando en estos tiempos de cambios en el marketing y la publicidad.
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Now playing on ChromeShorts.com...What makes a good browser? And, what t...
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Now playing on ChromeShorts.com...What makes a good browser? And, what the the heck is a browser to begin with? This video explores these fundamental questions and provides some warm and fuzzy answers. A Chrome Short by Christoph Niemann. Music by Kim Wetmore. http://www.christ...
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An official update to the original "Shift Happens" video from ...
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An official update to the original "Shift Happens" video from Karl Fisch and Scott McLeod, this June 2007 update includes new and updated statistics, thought-provoking questions and a fresh design. For more information, or to join the conversation, please visit http://shifthappe... Content by Karl Fisch and Scott McLeod, design and development by XPLANE.
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Buy this DVD at: http://www.better...
Tom Peters, a self-described "
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Buy this DVD at: http://www.better...
Tom Peters, a self-described "professional loudmouth" who has been compared to Emerson, Whitman, Thoreau and H.L. Mencken, declares war on the worthless rules and absurd organizational barriers that stand in the way of creativity and success. In a totally outrageous, in-your-face presentation, Tom reveals: A re-imagining of American business; 2 big markets - underserved and worth trillions!; The top qualities of leadership excllence; Why passion, talent and action must rule business today. You can buy the entire packaged DVD presentation at www.betterlifemedia.com/Google/tom_peters.jsp.
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