A commercial for Moreno Bakery - 906 W Robertson St, Brandon, FL 33511. www.MorenoBakery.com

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Final version now available!
http://youtube.com/watch?v=NLl GopyXT_g
http://mediatedcultures.net

Web 2.0 in just under 5 minutes.


This is the 2nd draft, and I plan on doing one more final draft. Please leave comments on what could be changed or improved, or what needs to be excluded or included. Subscribe if you want to be notified when the revision is released.

UPDATE: I just added this video to Mojiti where you can actually write your comments into the video itself. It is an exciting experiment in "Video 2.0". Go check it out at http://mojiti.com/kan/2024/331 3 and add your voice!

Transcripts are now available as well:
http://mediatedcultures.net/ks udigg/?p=78

A couple of people have noted that the statement, "XML was created to do just that" (separate form from content) is misleading because CSS enables the same effect with HTML. I tried to integrate CSS into the video, but it ruined the flow. Perhaps in the next draft.

My statement on XML is based on the following from xml.com: "In order to appreciate XML, it is important to understand why it was created. XML was created so that richly structured documents could be used over the web. The only viable alternatives, HTML and SGML, are not practical for this purpose. HTML, as we've already discussed, comes bound with a set of semantics and does not provide arbitrary structure."

Thank you all for the comments. With your help the next draft will be cleaned up and hopefully free of factual errors.

A higher quality version is available for download here: http://www.mediafire.com/?6duz g3zioyd Please note that this is the second draft and the final version will not be available until late February after I review all comments and revise the video. Please return for a new download link at that time.

The song is "There's Nothing Impossible" by Deus, available for free at http://www.jamendo.com/en/albu m/103/
Deus offers music under a Creative Commons Attribution-NonCommercial-Shar eAlike 2.0 license, yet one more example of the interlinking of people sharing and collaborating this video is attempting to illustrate.

CC: http://creativecommons.org/lic enses/by-nc-sa/2.5/

Michael Wesch
Assistant Professor of Cultural Anthropology
Kansas State University

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"Web 2.0" in just under 5 minutes.
http://mediatedcultures.net

This is a slightly revised and cleaned up version of the video that was featured on YouTube in February 2007.

I considered releasing it as an "eternal beta" in true Web 2.0 style, but decided to let it stand as is and start working on future projects. Many of my future videos will address the last 30 seconds of this video (the "rethink ..." part).

Thank you all for the helpful comments on the earlier draft. It has been a great experience to connect with so many people interested in
similar issues.

Once again, there are higher quality versions available for download:

Windows Media File (55 MB):
http://www.mediafire.com/?2wnm py2ibz1

Quicktime File (96 MB):
http://www.mediafire.com/?axhb jnmw4yn

Mojiti Version (for comments, translations, etc.):
http://mojiti.com/kan/2743/598 4

This work is licensed under a Creative Commons
Attribution-Noncommercial-Shar e Alike 3.0 License. So you are welcome to download it, share it, even change it, just as long as you give me some credit and you don't sell it or use it to sell anything. I received many more positive comments than negative about the song choice (great work Deus!), but if you are one of those who does not like the song just download the video and change the audio track to your liking.

The video was created by me (Michael Wesch), working alone from my house in St. George, Kansas. I used CamStudio for the screen captures and Sony Vegas for the panning/cropping/zooming animations. Someday I might make a video tutorial for those who are interested.

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An official update to the original "Shift Happens" video from Karl Fisch and Scott McLeod, this June 2007 update includes new and updated statistics, thought-provoking questions and a fresh design. For more information, or to join the conversation, please visit http://shifthappens.wikispaces .com/. Content by Karl Fisch and Scott McLeod, design and development by XPLANE.

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