Church of the Customer
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Skittles' Twittermania
jhuba
1,843 views
Skittles changed its web page to be a Twitter search for "Skittles." People on Twitter went nuts, which inspired mainstream media news stories. Successful use of social med...
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Has Starbucks lost its way?
jhuba
1,117 views
Starbucks just announced that it is coming out with VIA instant coffee. Instant coffee? Smart move into a new product category or is Howard Schultz grasping at straws to tu...
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Flying goat milk
jhuba
780 views
In this Church of the Customer video blog post, Ben McConnell and Jackie Huba discuss how providing evidence of listening to customer feedback can inspire word of mouth.
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What is online authority, really?
jhuba
1,090 views
Ben and Jackie from Church of the Customer discuss what real authority is online.
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Jackie Huba keynote sample
jhuba
1,773 views
Jackie Huba is the co-author of two business books that document and analyze customer loyalty and word of mouth: "Creating Customer Evangelists" and "Citizen Marketers." Sh...
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TOMS Shoes and Ben McConnell
jhuba
301 views
MSNBC report about TOMS Shoes, a Los Angeles company growing thanks to strong word of mouth and customer evangelism (with panel commentary by Ben).
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Eating a Meatball Sundae
jhuba
339 views
Jackie Huba looks at Seth Godin's new book "Meatball Sundae" by going to an ice cream parlor, making -- and then eating -- an actual meatball sundae. A spit-take-free video.
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Ben McConnell - Citizen Marketers on ABC News
jhuba
2,078 views
Ben McConnell talks about his new book, "Citizen Marketers," on the ABC News show "Money Matters"
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My Apple "Switch" commercial
jhuba
5,334 views
After using a PC for 20 years, I (Jackie Huba) switched to an Apple PowerBook. This is my own Apple "Switch" commercial.
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Chevy Tahoe Video
jhuba
7,340 views
Here's my fun anti-Tahoe ad I created. See more about why I created it:
http://tinyurl.com/omdnq
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