Jason Van Orden
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Featured Playlists
MNM 008 - The 10 Laws of Magnetism Pt3
In this episode we finish our discussion about using the Laws of Magnetism for automatic lead generation. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your contest.
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MNM 10 - Creating an Effective Content Marketing Strategy
NOTE: This complete episode can be found at http://jasonvanorden.com/conte<wbr>nt-marketing-strategy.
We've been discussing the New Media Money Map over the last several episodes (Attention - Permission - Engagement - Influence - Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business.
This led us to the following five New Media Marketing Maxims.
1. Create content that will attract the attention of your target market
2. Get permission from your prospect interact with them regularly
3. Engage followers frequently to build influence
4. Leverage your influence to get followers to take action
5. Use the most time- and cost-efficient methods to produce, publish and syndicate content (streamline, automate, outsource)
In this episode we talk about how to put these maxims into action with an effective content marketing strategy.
We'll look at important criteria to consider before launching your content marketing strategy in order to get the biggest ROI.
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MNM 14 | What Documentary Filmmaking Can Teach You...
NOTE: This complete episode can be found at http://jasonvanorden.com/what-<wbr>documentary-filmmaking-can-tea<wbr>ch-you
I've mentioned on the show before that I've been working on creating a short documentary film. Well, the film is finally done.
It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content.
I've been taking note of the lessons learned along the way and in this episode I share them with you.
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4 videos
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MNM 009 - Permission-Based Marketing
To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission.
The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels.
This style of marketing is called Permission Marketing.
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