Jaago Re! One Billion Votes is a non-partisan national campaign launched by Janaagraha Centre for Citizenship and Democracy (a non-profit organization) and Tata Tea, to awaken and enable the citizens of India, especially the youth, to register for voting. Its mission is to register everyone in India to vote in the next 5 years, for better governance. In the launch year (2008-09), the campaign targets the top 35 cities of India, and aims to register millions of youth before the 2009 general elections.