Itv Play Memories

ITV Play was the brand name used for phone-in shows on British television network, ITV until December 2007.

The brand was launched on April 1, 2006, the day that ITV launched the game show The Mint. This was broadcast alongside the pre-existing popular phone-in show Quizmania. The ITV Play channel was launched on April 19, 2006, and closed on March 13, 2007. Make Your Play was the last ITV Play show to be broadcast, with the final edition being aired on December 23, 2007.

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