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Stanford's newly renovated Virtual Human Interaction Lab was specifically designed for psychological experimentation in virtual worlds, says Associ...

Jim Blascovich, Ph.D., University of California at Santa Barbara

If Our Brains Can't Distinguish between the Virtual World and the Real World, How...

Infinite Reality receives national attention during the Stanford vs. Washington football game, aired on ABC. Commentators discuss Stanford student...

(April 29, 2011) Jeremy Bailenson shares his research on virtual reality, avatars, transformed social interaction, and related communication and ps...

Second Life and dozens of other online adventures involve creating digital selves, and millions of users are taking advantage of the opportunity to...

Cutting down a virtual redwood with a virtual chainsaw may lead you to save trees by recycling more paper. That finding is an example of how real-w...

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A Tech TV highlights Andy Beall's research on virtual reality applications to courtrooms.

VHIL's director, Jeremy Bailenson, gives a presentation about his research on avatars, his Transformed Social Interactions (TSI) theory, and new co...

Researchers have shown that voters can be swayed toward choosing a candidate by making the candidate look more like the voter. These visual manipul...

Scientists are increasingly doing research on human behavior *inside* virtual worlds, and that raises some interesting opportunities and challenges...

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How achievable are the virtual experiences seen in The Matrix, Tron, and James Cameron's Avatar? Do our brains kno...