3 weeks ago
The third instalment of The Wonderful Everyday campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.
The bedroom and bathroom serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.
The first part of the campaign launches with this television advert entitled “BEDS”, which focuses on how the perfect bed can help us to start the day the right way. Shot by Juan Cabral and set thousands of feet above a city, it tells the story of a woman’s dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.
Head over to www.ikea.co.uk/wonderfuleveryday to discover the IKEA A-Zzz, 26 tips to help you start and end each day better.
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