|
ientry uploaded a new video
(1 hour ago)
Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised th...
more
Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broadcasting Group talks about current trends and misconceptions regarding advertisers and online video.
While advertisers realize the need for customized and engaging content, they do not always understand that their video may not go viral. Vernet said a viral video is a real moment happening. Although competing with viral cat videos is difficult, advertisers can succeed by using creativity to create good online content.
less
|
|
| |
|
|
ientry uploaded a new video
(1 day ago)
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giants image. WebProNews caught up with David ...
more
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giants image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: Its You! The taglines intention is to put a focus on users and show that Yahoo has something for everyone.
Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.
less
|
|
| |
|
|
ientry uploaded a new video
(4 days ago)
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and soci...
more
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Typically, people use social media for branding and customer engagement. With search, people want to increase sales and leads by being more visible. But a joint effort produces better results. Take, for example, the Wal-Mart Check Out blog. It has 16,000 inbound links and is great for engagement, but it has a severe lack of SEO. The site ranks for phrases such as checkout but not for any of its content.
less
|
|
| |
|
|
ientry uploaded a new video
(4 days ago)
According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for us...
more
According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.
As Clement explains to WebProNews, local search is not just about latitude and longitude. The context of the search also needs to be included into the equation. Some people may be searching from their mobile devices and want real-time results, while others may be performing local searches for the next day.
less
|
|
| |
|
|
ientry uploaded a new video
(4 days ago)
Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebPro...
more
Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books.
The first is called Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires. Joyner said he researched businesses throughout history and found that they all utilized forms of marketing that were both low cost and high return. In his book, he tells businesses how to find those areas of opportunity that will allow their business to take off.
Secondly, Joyner co-authored The Worst-Case Scenario Business Survival Guide with David Borgenicht. This book is a serious spin-off from the humorous book Borgenicht also co-authored entitled, The Worst Case Scenario Survival Handbook. Joyner and Borgenichts book offers advice for how businesses can approach unfortunate issues such as the recession, layoffs, loss of funding, and numerous other potential disasters.
less
|
|
Vanessa
Im glad to see you are making a good impression here on youtube
Mark McCulloch
CEO Of My Life and PHD In Results
thanks for the add..
We control many www sites and also Youtube channels and we can bring mass views to anyone we want. We will hold a contest soon to pick a bunch of channels. We will provide a free channel design, free video commercial, and free outside websites.
Tell us why your channel and videos should win the free promotions. All of our subscribers and friends will get the video that explains the details.