About this user
IEG is the worlds leading provider of consulting, valuation, research, training, information and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.
IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.
IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now entering its 27th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and online training, IEG has trained more than 45,000 sponsorship executives worldwide.
