H|R TV

Inspired by Los Angeles culture, H|R represents LA's complex style — the concrete and class, the creativity and chaos.

Established in 1995, Hot Rod became the premiere skate shop in LA. But as skateboarding entered the mainstream, we went our own way. Our retail store has evolved in a lifestyle brand that still attracts the influences behind LA's scene.

A mainstay in LA ready to wear, our H|R Life line is another means of capturing the casual yet polished lifestyle of our city. Handcrafted locally, using the best materials available anywhere, the results are simple and timeless, modern and tasteful, expressing a classic LA quality.

We work to redefine, not recreate, the LA lifestyle. Our goal is simply to be the best at what we do, stay original and never follow.

When you're ready to move above, beyond and apart from the crowd, we're here.

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