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Meaningful Brands - Introducción a las Marcas Significativas
havasmediachannel
12 views
La interacción entre las personas y las marcas está cambiando.
Hoy se espera que las marcas aporten algo más allá del beneficio del producto, que tomen un papel activo y ...
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Inspirationnal case - Carphone Warehouse
havasmediachannel
54 views
How UK largest independent electronics retailer can shift perception among a young hyper-connected non-techy crowd and position itself as innovative, engaging and exciting?...
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An Introduction to Meaningful Brands from Havas Media
havasmediachannel
196 views
Only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Furthermore, most people would not care if 70% of brands ceased to exist.
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Inspirational case - Sears Back to school
havasmediachannel
120 views
For the teens, Sears and coolness don't go together...
How to change the perception of the brand and make Sears a reference for the Back to School period ? A great exampl...
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Nike City Cup
havasmediachannel
145 views
How to generate exposure for Nike and make the brand locally relevant , in preparatin for the World Cup ?
A great example of strong consumer engagement platform, leveraging...
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Umair Haque, Havas Media Labs on Meaningful Brands for the World Retail Congress 2011
havasmediachannel
821 views
Umair Haque, Havas Media Labs Director took part in the opening of the World Retail Congress in Berlin this month....via video. His speech highlighting the need for Meanin...
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The importance of social media for brands, Neil Kleiner, Havas Media Social
havasmediachannel
395 views
Neil Kleiner, UK Head of Social Media at Havas Media speaks about how social media is changing the way brands talk to their customers and their employees, and blurring the ...
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Havas Media Cannes Winners 2011
havasmediachannel
454 views
Havas Media, MPG, Media Contacts, Havas Sports & Entertainment, Cake, AIS and Z+ won 9 Cannes Lions!
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Presse & Digitalisation: Quels Scénarios pour Demain Part 4 of 4
havasmediachannel
89 views
A l'occasion de la sortie du Kiosque numérique ePresse, Havas Media France a présenté l'étude exclusive "Presse & Digitalisation, quels scénarios pour demain" dessinant les...
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Presse & Digitalisation: Quels Scénarios pour Demain Part 3 of 4
havasmediachannel
76 views
A l'occasion de la sortie du Kiosque numérique ePresse, Havas Media France a présenté l'étude exclusive "Presse & Digitalisation, quels scénarios pour demain" dessinant les...
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