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Dec 9, 2008

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Dec 9, 2008

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Greensleeves began in modest circumstances as a record shop in West Ealing, London, in November 1975. A move to Shepherds Bush in 1977 saw the foundation of the thriving record label that is now based just west of London in Isleworth, Middlesex, with a sales and promotion office in New York.

Carnival Of Reggae History Kicking off with two 7" singles, Reggae Regular's Where Is Jah and Dr Alimantado's classic Born For A Purpose, the Greensleeves label quickly established itself. Its first album, Dr Alimantado's Best Dressed Chicken In Town, was a runaway success and has never been out of print since.

Born For A Purpose The 'Carnival Of Reggae History' 12" sleeve, created by the designer who still works for Greensleeves today, Tony McDermott, became something of a guarantee of quality for the reggae aficionado. By 1980 the record shop had become largely a sideline to the record label.

Greensleeves quickly established an identity with acts that provide a continuity between those fledgling days and today: the first few albums included work by Augustus Pablo (the acclaimed Original Rockers album) and Barrington Levy, both of whom still appear on the label.

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