gina30779's channel

It isn't enough to have a brand image ready to fire off as part of a grand marketing scheme. It might sound like it, but that doesn't factor a few things in. For example, most people -- including new business owners -- think "brand" only refers to the logo or the visual presentation of the product or service. That misconception is what will usually stifle someone's attempts to expand their brand image in the long-term, if it hasn't already started having a negative effect in the short-term.

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