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Getty Images

THE NEW VISUAL LANGUAGE: WOMEN, BRANDS AND CLOSING THE GENDER GAP #REPICTUREWOMEN

1,533 views 1 month ago
http://gettyimages.com/repi... Pictures are the language of our generation -- a powerful cultural force in an age where advertising and social media has saturated us with visuals.
But what message do our images send?

Visual media often portrays women as sexualised, sidelined or in supporting roles, and research shows that the more media a girl consumes the less options she believes she has in life.

Fortunately, this is changing. On social media, where females are the majority of users, young women are using the language of images -- from memes to GIFs to the rise of the #uglyselfie -- to shift perceptions about gender and power.

Through visual language, YOU have the power to effect change, too.

Hear from image anthropologist Pamela Grossman, Director of Visual Trends at Getty Images, and award-winning journalist Jessica Bennett, Contributing Editor for the women's empowerment nonprofit Lean In, to examine the changing relationship we have with images -- and how we can all use our creativity to shape the future.

Filmed at Cannes Lions Festival - 16 June 2014 Show less
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