An inconceivable Montage

Yay for Vizzini

The Princess Bride is not made by myself, and is owned by 20th Century Fox.

sony bravia (bouncy balls)

TV advertisment of Sony Bravia TV with different music theme.
Sorry if you don't like it.

Song: 009 Sound System - With A Spirit

You keep using that word.

"You keep using that word. I do not think it means what you think it means."

Examples of Augmented Reality

This is a quick video showing examples of Augmented Reality - entertainment, information, utility based examples as well as Augmented Reality conce...   more This is a quick video showing examples of Augmented Reality - entertainment, information, utility based examples as well as Augmented Reality concepts for the future.

More examples of AR can be found on http://www.facebook.com/augmentedreal...

*Note the BMW example is not from 2009 but was included to show other use cases of AR   less

Layar, worlds first mobile Augmented Reality browser

http://www.layar.com

The first mobile Augmented Reality browser premiers in the Netherlands

Five Dutch content providers to participate in the worlds...   more http://www.layar.com

The first mobile Augmented Reality browser premiers in the Netherlands

Five Dutch content providers to participate in the worlds first AR browser

AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).

How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.

SPRXmobile

Layar is developed by SPRXmobile, a mobile innovation company.

Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.

More information:
http://layar.eu en http://www.sprxmobile.com.   less