Marketing has an image problem, and if they want to regain their seat at the table, marketers will need to have marketing accountability high on their list of priorities.

In this 3 minute edit of the Marketer's Bushido (which I presented at Marketing3 in the Netherlands), I go through the 7 virtues which I believe marketers should uphold if they want to enhance their reputation.

For more information, also check out http://blog.futurelab.net (less info)