We produced this video on behalf of the Minnesota chapter of the Leukemia & Lymphoma Society. It tells the story of a very special cancer survivor named Paige and will be distrbuted to schools k-12 across the 5 state region.
Powerful storytelling through video can help evoke certain emotions that translate into action. In this case, we wanted a showcase piece to help raise awareness, aid in funding for the Pennies for Patients campaign and inspire hope within patients and families.
Non-profits can leverage video storytelling in many ways to drive online awarness through social media platforms, compelling content that drives engagement, one of the keys to the future of non profit fundraising.