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The kid is almost finished the fries and veggie dog just as this series comes to an end. Plus the napkin flies away at 1:11. Nice parallelism.

Overall, a good talk about principles of small business marketing. Probably anybody can relate to food-consumer customer experience. Tx for posting.

Yeah. Discovery can be a thrill - more easily done when you know that you're not a pioneer but simply discovering for yourself (0:59).

The drive to introduce others to something newly discovered can definitely be strong. (1:16) The best kind of referrals, indeed. (1:40)

Right on.

"A company name is important in ways that are subtle." (At 1:31) Also "The greater the number of people who encounter your concept, the lower their savvy." (At 2:06) I detect the wisdom of experience in these statements. Thank you.

The look of those fries, plus the way that kid steadily eats them (e.g. from 0:07 to 0:28) makes it easily to believe that Joe's fries really sell - especially on sunny days by the ocean like that. Right on.

Great finishing line at 1:51 - "Somebody's own hunger is a great way to sell food." It doesn't hurt to see somebody packin' it in like that guy, either.

A] At 1:15 the story says "People like to buy the real thing." It's a perfect fit because the kid eats a big fry at that moment and he's got a can of The Real Thing to wash it down.

B] From 1:28 to 1:40 the man really packs in the fries. Must be good.

* Where the story says "running through your mind what your order might be" (0:24) it shows exactly the right order BEING EATEN.

* Same at 0:44 where it says "core product" - taking a bite of that veggie dog with some of the fries already eaten!

The bare legs of a sunbathing woman are visible in the scene where the man walks along the beach. She moves her legs back and forth like the waves on the beach. At about 2:00, she raises her head and looks about as an airplane flies over head and the story refers to the path up the bluff. Maybe t...