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What obstacles do B2B companies face when trying to adopt B2C brand marketing techniques, and how do the over come them?

Steve Jobs, back in the day, telling us how simple brands really need to be.

http://www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring...

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around th...

Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.