D&AD is a not-for-profit organisation, dedicated to celebrating the very best in creative communication. Most famous for the D&AD Awards -- the Yellow Pencils -- these trophies celebrate the very best in design and advertising across 30 disciplines. Pencil winners are recognised worldwide as the people who set the benchmarks of commercial creative excellence.

Work entered into the D&AD Awards can be anything from an advertising commercial, to a video game, or a music video. Past winners include; TV ads for Guinness -- 'Surfer', Music Videos for Bjork -- "All Is Full of Love", Digital work -- Nike+, Product Design -- the iPod, Architecture -- The London Eye and Viral Films --'Evolution' for Dove.