Financial security is one of the most important issues for most Americans. Whether it's putting kids through college, saving for an emergency, buying a house, or saving for retirement - having enough money for life's demands is among our biggest concerns. And yet, many Americans have not taken even the first steps toward a secure financial future.

The Emmy and Telly award-winning Choose to Save® national public education and outreach program is dedicated to raising awareness about the need to plan and save for long-term personal financial security.

As part of its mission, Choose to Save® develops user-friendly, multimedia materials to help individuals plan and save for their financial future, including public service announcements (PSAs) that use humor, powerful images, and compelling information to encourage viewers (and listeners) to take charge of their financial future.

ABOUT CHOOSE TO SAVE:
Developed by the Employee Benefit Research Institute (EBRI) and its American Savings Education Council (ASEC) program, Choose to Save® utilizes the power of the media to promote the idea that saving today is vital to a secure financial future.

ABOUT AMERICAN SAVINGS EDUCATION COUNCIL:
ASEC is a national coalition of public- and private-sector institutions committed to making saving and retirement planning a priority for all Americans. ASEC is a program of the Employee Benefit Research Institute Education and Research Fund (EBRI-ERF), a 501©(3) non-profit organization (www.ebri.org). ASEC does not lobby or take positions on public policy proposals. ASEC educational materials are available at: www.choosetosave.org

ASEC grew out of discussions between representatives of the U.S. Department of Labor and EBRI in late 1994, as the agency prepared to launch its unique Retirement Savings Education Campaign with the U.S. Department of the Treasury and 65 public-and private-organizations.

Since its creation in 1995 under the leadership of ASEC Chairman and EBRI President and CEO Dallas Salisbury, ASEC has driven the financial security mission forward with the collective leadership and efforts of a coalition of major organizations. ASEC brings together public- and private-sector partners to share information on best practices and to collaborate on financial security initiatives.

To view all of the Choose to Save PSAs, including the Adventures of Savingsman, visit www.choosetosave.org/psas.

For additional information or to request savings brochures, please visit our Web site www.choosetosave.org, send us an email info@choosetosave.org, or call (202) 659-0670.