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Chromeo - Night by Night (Cool-Aide Remix) Official Unofficial Video coolaidesoundsystem 1,975 views Producer Chum and emcee MiC K!NG team up with Chromeo for the "Night by Night (Cool-Aide Remix)" http://cool-aide.com Download Link: http://www.divshare.com/download/...
Ask Chum: Chum Responds Part 2 coolaidesoundsystem 95 views Chum of Cool-Aide responds to the questions you sent in to askchum@cool-aide.com. Featuring Vanderslice, Nobs, KWOTE Scriptures, Margie, Fishr Pryce, and Chum himself. We ...
KWOTE Scriptures is Hosting the New London Flavor Ade Releae Party coolaidesoundsystem 37 views KWOTE Scriptures will be your host this evening 12/12/09 @ Oasis Pub Check out the new album "Flavor Ade" IN STORES NOW! Featuring Slug of Atmosphere, eLZHi of Slum Villag...
Shoppin' for Flavor Ade with KWOTE Scriptures coolaidesoundsystem 82 views KWOTE Scriptures shows you how to find the Flavor in the market. Check out the new album "Flavor Ade" IN STORES NOW! Featuring Slug of Atmosphere, eLZHi of Slum Village, a...
Flavor Ade "Bowling for Bottled Water" Commercial coolaidesoundsystem 396 views Check out the new album "Flavor Ade" IN STORES NOW! Featuring Slug of Atmosphere, eLZHi of Slum Village, and Has-Lo. http://cool-aide.com
[COOL-AIDE] Top 5 Reasons Indie Distro Sucks coolaidesoundsystem 121 views MiC K!NG tells you what he doesn't like about independent music distribution. Check out the new album "Flavor Ade" IN STORES NOW! Featuring Slug of Atmosphere, eLZHi of S...
Ask Chum: Chum Responds Part 1 coolaidesoundsystem 192 views Chum of Cool-Aide responds to the questions you sent in to askchum@cool-aide.com. Featuring Momma Extra, Gotham Green, Margie, KWOTE Scriptures, Amplifya We are still ac...
Ask Chum: the Reminder coolaidesoundsystem 224 views Chum discusses the new album - Mic King & Chum - Flavor Ade. He shows you how to open the cd, marvels at the packaging, and reminds you to send your YouTube links with ques...
[Cool-Aide] What's in the Box? coolaidesoundsystem 74 views MiC K!NG fInds out what's in the box. Flavor Ade in Stores December 8th, 2009. Featuring Slug of Atmosphere, eLZHi of Slum Village, and Has-Lo http://www.cool-aide.co...
Ask Chum! coolaidesoundsystem 547 views MiC K!NG (aka iCON the Mic King) invites you to ask Chum (aka Chum the Skrilla Guerilla) questions as they lead up to the release of their new album "Flavor Ade" featuring ...

About Cool-Aide

cool-aide.com

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coolaidesoundsystem

Latest Activity

Jan 11, 2009

Date Joined

Jan 11, 2009

About this user

Theres a popular misconception that artists who are dead serious about their craft have no choice but to make music thats just as dead serious. Conversely, hip hop music that isnt afraid to laugh at itself all too often gets misconstrued as the work of amateurs.

In a time when the game is so stiff that nine out of ten doctors would diagnose hip hop with rigor mortis, underground workhorses MiC K!NG (f/k/a iCON the Mic King) and Chum (f/k/a Chum the Skrilla Guerilla) have once again teamed together to smash all preconceived notions under the guise of their newly christened duo Cool-Aides debut project, Flavor Ade.

As the precursor to their forthcoming self-titled album, Flavor Ade finds the duo abandoning the sound of their first collaborative effort, Mike and The Fat Man LP, and creating the kind of record they always wanted to makebut swore they wouldnt. We made a record we dont like, MiC K!NG jokes. We started off making another record in that same straight, evil, dark hip hop vein, but then we went and did the exact opposite. This is party music.

Im a DJ who makes beats, so it made sense for me to make beats that were more in the direction of the records that I play at parties and if I want to get people dancing, I rarely play hip hop, says Chum. This record is more musical. Its not super underground for the 10 people who are into that style.

While neither half of Cool-Aide is a new-jack by any means, Flavor Ade is bursting at the seams with an exuberance that feels like the start of a new beginning. Channeling the skills he honed throughout the years as a champion battle rapper and mind-boggling live performer, MiC K!NG effortlessly demonstrates his verbal gymnastics throughout the record, making it pretty damn difficult to dispute his self-designated title of Best Rapper Ever."

As fans of his work as head producer for CT crew Demigodz will attest to, Chum is no slouch on the beats, either. Powered by his deftly versatile production that runs the gamut from boom bap to synth-addled house to new jack swing (yep, thats right, new jack swing), the duo speeds through an lively rollercoaster of genre-shifting, up-tempo madness, without ever sounding out of their element. And theyre joined by a veritable whos who of the underground, with guest appearances by Slug of Atmosphere, Slum Villages elZHi, and Philadelphias best kept secret, Has-Lo.

From the tongue-in-cheek swagger anthem Im The Best Mayne to the party-friendly Neo Jack Swing to the motivational horn-heavy soul of Run For Your Life (which also served as the soundtrack to the half-marathon that MiC K!NG ran earlier this year for Crohns and Colitis), Flavor Ade is the sound of hip hop returning to its essence, to a time when the vibe of the party was equally important to what transpired inside the booth or onstage .

A lot of live shows have that middle school dance mentality, with everybody standing there with their arms crossed. But Chum and I are never afraid of being the first idiots on the dancefloor to make the party pop off, MiC K!NG says. Thats the element that we brought to the music. A lot of rappers started off as being space/sci-fi rappers, or real technical, and now theyre scared to evolve. Were not scared. Flavor Ade is more dynamic, more fun, and its just good music.

Its a rare feat when someone can demonstrate impeccable skill while making it look breezily easy with their powers combined as Cool-Aide, Chum and MiC K!NG are cool enough to actually pull it off.

Hometown

New London, CT

Country

United States

Occupation

Rap Stars

Companies

Master Works Unlimited
Fake Four Inc

Schools

School of Hard Knocks

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