Chris Marentis is the Founder and CEO of GenNext Media LLC, a revolutionary information services and interactive media and marketing company. His corporate mission is to create authoritative new media brands to build market share for partners and his own properties, through innovative customer acquisition and monetization strategies.
Chris is the former CEO of Clearspring Technologies, one of the most widely adopted venture-backed Web 2.0 technology platform companies in the world. During the Web 1.0 boom, Chris led the industry as Senior Vice President of America Online's (AOL) Interactive Marketing group. Working with some of the worlds most progressive and successful companies, Chris and his team created the blueprint for online marketing, ecommerce and content branding in the new medium.
Chris has spent the last 27 years working with some of the largest media and ecommerce brands in the world, and provides a unique perspective toward developing communications products and strategies that takes into account a completely new environment. Powerful, low-cost technologies (including web services, cloud computing, semantic web and AJAX)—combined with new techniques like crowd sourcing, viral marketing, social media, and search engine marketing—have completely disrupted existing media and marketing models. New rules are in place for winning in this environment, and new brands and media channels will be created to displace existing brands.
GenNext Media LLC is focused on helping existing brands re-think their business paradigms and become innovators in the distributed web. Chriss years of experience as an innovator in both traditional and interactive media have allowed him to develop proprietary processes and techniques—processes and techniques that bridge technology with accountable marketing and social media principles in order to drive revenue growth. GenNext Media LLC also builds new information service brands by partnering with leading experts in niches.