by Atossa Soltani, San Francisco Chronicle April 23rd, 2008
Chevron's PR offensive against two of this year's Goldman Environmental Prize winners shows the degree to which senior management at the San Ramon-based oil major has lost its way. In this age of growing social and environmental awareness, with good corporate governance increasingly seen to have an ethical dimension, Chevron risks becoming a corporate anachronism, with executives fixated on the quarterly bottom line but lacking a long-term vision for their brand.