Joie de vivre!

"It's the evocative pros as much as anything else that makes this food really special elevating an egg, or chicken breast, or a bag of arugula from the realm of ordinary protein or carbohydrates to a much headier experience, one with complex aesthetic emotional and even political dimensions. Take the "range feed" sirloin steak I recently eyed in the meat case. According to the brochure on the counter it was formally part of a steer that spent his days living in beautiful places, ranging from plant diverse high mountain meadows to thick aspen groves and miles of sagebrush filled flats. Now, a steak like that has got to taste better than one from Safeway, where the only accompanying information comes in the form of a number. The price I mean, which you can bet will be considerably less, but I'm evidently not the only shopper willing to pay more for a good story." - Michael Pollan

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