Charles Lumpkin Marketing Tips
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Buying Sites: Site Valuation Formula
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324 views
In today's video, Charles Lumpkin talks about buying sites using the site valuation formula.
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Buying Sites: Site Acquisitions
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338 views
In this video, Charles Lumpkin tells how to dominate a market by acquiring sites.
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Paid Search: The Relevancy Spectrum
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120 views
In this video, Charles Lumpkin talks about relevance in terms of a spectrum.
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Paid Search: Shelf Space Theory
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128 views
In this video, Charles Lumpkin talks about Shelf Space Theory and how it relates to your SEM efforts.
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Paid Search: Microsoft Bing
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118 views
In this video, Charles Lumpkin talks about the advantages of advertising on Microsoft Bing vs Google for PPC.
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Paid Search: Match Type Strategies For All Engines
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113 views
In this video, Charles Lumpkin cuts through all the confusion and tells what all the paid search match types mean for different engines. He also shares some strategies for ...
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Paid Search: Common Landing Page Test Types
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138 views
In this video, Charles Lumpkin talks about common landing page test types. He breaks down implementing split testing.
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Conversion Science: Social Proof and Social Easing
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124 views
In this video, Charles Lumpkin talks about the importance of social proof and how to do social easing.
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Paid Search: Google and the Toilet Bowl Plumb Theory
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175 views
In today's video, Charles Lumpkin shares his "Google and the Toilet Bowl Plumb Theory."
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Paid Search: Facebook
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140 views
In today's video, Charles Lumpkin tells how to get amazing click-through rates on Facebook ads. This in turn means rediculously cheap PPC prices.
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