Persuasive Technology Lab

This is BJ's welcome to Persuasive Tech Lab website video. This video is on the home page of our website at: http://captology.stanford.edu.

Learn how to use persuasive techniques for behavior change to increase how much you exercise, read or pretty much anything.

This video introduce...

How did Twitter ever become so popular? This video answers this through the lens of the Fogg Behavior Model used by the Persuasive Technology Lab a...

One link in a YouTube video fundraised $10,000 in one day!!

Learn more about the persuasive power of links inside web videos with BJ Fogg's behav...

Why is Facebook News Feed brilliant?

It puts hot triggers in the path of motivated people.

Also, understand why some news feed content get "lik...