In February 2008, the Department for Culture Media and Sport, (DCMS) jointly with the Department for Business, Enterprise and Regulatory Reform (BERR) and the Department for Innovation and Skills (DIUS), published a strategy paper for the creative economy called Creative Britain: New Talents for the New Economy. Creative Britain contains 26 commitments designed to put culture and creativity at the centre of our national life and bring the creative industries into the mainstream of the UK economy. Commitment no 24 is We will initiate the launch of the World Creative Business Conference. This was the working title for c&binet.