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Steve Jobs 2005 On Death.mov
brandgym
118 views
Steve Jobs highly moving speech to Standford graduates in 2005. This clip covers his views on how death is life's great motivator.
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IMG 0802
brandgym
35 views
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Brand Bond - David Taylor Speech
brandgym
99 views
David runs an interactive session to illustrate looking back at what made your brand famous, then updating it for today.
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The Geek Squad: speach by David Taylor, the brandgym
brandgym
165 views
David speaks about how The Geek Squad grew to a 20,000 person computer repair business without advertising, thanks to creating a unique and distinctive customer experience.
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Do you know a Hugo? (from "Where's the Sausage?")
brandgym
619 views
Painfully funny film of Hugo Gaines (from the "Where's the Sausage?" book) doing his Simpsational rap and sharing the secrets of his "Hugbrands TM" approach to branding. Cl...
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Orange when they were hot
brandgym
320 views
Thai launch film
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Stage 3: Sports drink
brandgym
1,556 views
Pure genius. Same product, but using the glucose energy to re-position as a sports drink. Key was smaller packs and distribution in newsagents to target individual consumpt...
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Stage 2: Daily pick-me-up
brandgym
441 views
1st re-positioning, with limited impact on sales
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Stage 1: sickness remedy
brandgym
312 views
1970's, remedy for illness
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Stella Artois - Flower seller
brandgym
21,055 views
Part of the brilliant 20 year campaign
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