BrandBuzz developed an integrated campaign for Amerifit Brands' leading menopause symptom relief product, all-natural Estroven. The campaign is based around a destination called, "Menopauseland." It's a metaphorical place where women are free to explore, indulge themselves and live life to its fullest, without being impeded by the effects and symptoms of menopause. The only way to get to Menopauseland is with Estroven, the natural place to start for menopause relief. The integrated campaign consists of television, print/magazine, online banners, micro-site, direct mail, t-shirts, and grassroots initiatives, all developed and implemented by BrandBuzz. To view more innovative case studies go to www.BrandBuzz.com (less info)