Bob Cargill's YouTube Channel
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10 Ways to Succeed as a Copywriter, Part 8 -- Be a Team Player
bobcargill
25 views
Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time.
It's what we d...
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10 Ways to Succeed as a Copywriter, Part 7 -- Meet Your Deadlines
bobcargill
50 views
If you've been around the block once or twice as a copywriter, you know better than to think anyone's going to just give you enough time to do your very best work. You have...
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10 Ways to Succeed as a Copywriter, Part 6 -- Exercise Good Judgement
bobcargill
43 views
A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy -- and often under the pressure of exce...
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10 Ways to Succeed as a Copywriter, Part 5 -- Keep Your Head Out of the Sand
bobcargill
30 views
It's no coincidence that some of the best copywriters in the business have eclectic tastes and varied interests. When they're not hunkered down on the job, sequestered unde...
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10 Ways to Succeed as a Copwriter, Part 4 -- Develop Strong Presentation Skills
bobcargill
68 views
It's one thing to be able to write well. It's quite another to be able to present your work with the utmost confidence and conviction. But some of the most successful copyw...
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10 Ways to Succeed as a Copywriter, Part 3 -- Walk in Your Readers' Shoes
bobcargill
66 views
In Stephen R. Covey's best-selling book, The Seven Habits of Highly Effective People, Habit #5 is "Seek first to understand, then to be understood." Well, that's also one o...
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10 Ways to Succeed as a Copywriter, Part 2 -- Care Deeply about Results
bobcargill
84 views
While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly...
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10 Ways to Succeed as a Copywriter, Part 1 -- Dare to be Different
bobcargill
168 views
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history.
Since that...
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Don't Just Scratch the Surface of Social Media
bobcargill
90 views
It's one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But it's quite another to be...
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The Importance of Content in Social Media
bobcargill
155 views
One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in...
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