To mark the start of the 2014/15 Barclays Premier League season, our new tv advert takes a look at all that's great with the beautiful game.
This season we'll continue to capture the excitement and passion of the Barclays Premier League, by highlighting those people at grassroots, community and club level who go above and beyond in their love for football. To all those who champion the true spirit of the game, Thank you.
We staged the Barclays #YouAreFootball Experiment to find out exactly what happens to fans' hearts on matchdays.
Superfans and Barclays Premier League legends were wired up to heart rate monitors to chart their emotional journeys on the biggest weekend of the season so far. The experiment took place at the Emirates Stadium, Anfield, Barclays Premier League Live in Johannesburg and world-famous fan pubs in London, Manchester and Liverpool.
Here's what happened when Robert Pires, John Aldridge, Shaun Goater, Gary Mabbutt and our superfans were monitored across an exhilarating weekend of Barclays Premier League football.