Dan Pankraz vs Youth
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Virgin America: New media innovators
aussieraz
23 views
A short video we put together aggregating some of the recent digital marketing initiatives Virgin America have undertaken. Without doubt they are the 'new media innovator' ...
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Air New Zealand: The people's entertainer
aussieraz
20 views
A short video we put together to highlight how Air New Zealand have been creating digital content and brand experiences which generate significant earned media for the brand.
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Understanding Generation C Part 1 by Dan Pankraz.m4v
aussieraz
150 views
Part 1 of a speech I gave in 2010 defining Generation C, how these digital natives behave in the social world and the key implications for brands looking to engage with them.
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Interview with a Digital Native by Dan Pankraz
aussieraz
115 views
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Experimentation is the New Engagement by Dan Pankraz.m4v
aussieraz
81 views
A short presentation I gave at AIMIA (Australian Interactive Media Industry Association) Gen Y conference in early 2010 on the principles brands need to think about when tr...
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Facebook
aussieraz
300 views
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The mobile phone is social oxygen for Generation C
aussieraz
303 views
The mobile phone is the lifeline for todays youth. They are intravenously connected to their mobiles and it's their most essential accessory. It helps define their self ide...
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How Gen C use their mobiles on the weekend by Dan Pankraz
aussieraz
418 views
Gen C live for the weekend, it's when their social lives are amplified. The mobile phone is their 'social oxygen', especially on the weekend. A look into the importance of ...
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Youth thrive on an ever changing life by Dan Pankraz
aussieraz
47 views
Quick perspectives from four 20 something Sydney-siders on why they thrive on an ever changing life.
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So you think you can dance??? By Dan Pankraz
aussieraz
254 views
Krumping has been around for a few years but has made its way onto the Australian underground dance scene. Here is a taste of krumping and dance styles Aussie teens are evo...
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