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Arts Marketing is Dead: Long Live the Audience
Watch these video excerpts from Andrew McIntyre's presentation on Monday, July 25, 2011 at the Arts Learning Xchange Metro-wide Forum in Minneapolis, MN.
Andrew McIntyre is one of the UK's leading authorities on audience motivations, behavior and responses, and co-founder of Morris Hargreaves McIntyre, a recipient of the Market Research Society's Research Magazine's Business Transformation Award 2008 for their work on visitor insight at the British Museum.
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