Acting as curator, Arkitip is proud to announce our collaboration with Alumni Aaron De La Cruz for 55DSL and Birkenstock.
It is both an unexpected, yet completely organic partnership. Birkenstock reflect the roots and quality that 55DSL prides itself in, while our support of emerging artists resonates with 55DLS's commitment to helping upcoming talents have a loudspeaker for their art.
Andrea Rosso of 55DSL himself has deep admiration for Birkenstock, describing the brand as "iconic".
"I've been wearing Birkenstock for years and have always admired their timeless styling and the high quality craftsmanship that is so evident in each pair. Bringing Arkitip into the fold was a natural choice, as I admire their support of young emerging artists. I look forward to seeing what the final result is!"
The video was shot during the process of painting the large scale mural, capturing the paint that was organically applied simultaneously to the Birkenstock sandals. Similar to what we do with the Chronicles, this video will give the viewer a closer look at the process, inspirations and direct provenance of the product created by the artist.
Aaron made the trip from the streets of San Francisco to the hills of northern Italy to hand paint a large scale mural at the 55DSL HQ in Breganze. The Birkenstocks were lined up underneath the 50ft artwork where during the process of painting, intentionally directed flecks and drips directly from the paintbrush customized each sandal with organic white patterns — ensuring that each pair produced is a one off part of this limited edition run. In his own words, De La Cruz describes the project as:
"...one big happy family affair to work with Arkitip, 55DSL and Birkenstock. This is a very exciting and inspirational challenge; I am excited to simultaneously create a mural while having the excess paint create a design of their own on the sandals."
We hope you appreciate the results, thank you for the support.