Hi. Yes, I was impressed with this as a first print too. It only took about 7 minutes to print.
I think it's mainly down to taking a lot of time to make sure everything on the machine was aligned properly before printing and the Skeinforge settings that have already been set up to suit the machine by good folks at RepRapPro and EMaker. (Skeinforge is the software used to prepare the models for printing btw)
Thanks for the comment.
The GoPro is great and also there are a load of different fixture options available.
No, it's not my work. I haven't seen the ad. Can it be viewed online - I'd like to see it.