KID A ANTI-CAMPAIGN
Sound Blip: "Everything In Its Right Place"

No conventional music videos were initially released from Kid A, but short films called "blips" were set to its music. They were usually around 30 seconds in length. The blips were shown between segments on MTV, occasionally as TV commercials for the album, and were distributed free from Radiohead's website.

Each blip was made by one of two collectives: The Vapour Brothers or Shynola. Most blips were animated, often inspired by Stanley Donwood's album artwork. The blips have been seen as stories of nature reclaiming civilization from uncontrollable biotechnology and consumerism.

Characters in the blips included "sperm monsters" and blinking, genetically modified killer teddy bears, the latter of which became a self-conscious logo for the album's advertising campaign. (less info)