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Growing your List
AlchemyWorx
29 views
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Email Marketing: Testing
AlchemyWorx
24 views
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How to determine the right frequency
AlchemyWorx
11 views
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The difference between Value and Relevance
AlchemyWorx
10 views
Relevance is the cart and not the horse. Without value (significant and demonstrable) you may be on topic, but you cannot be relevant. So do your email campaigns give value...
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Reputation & Deliverability
AlchemyWorx
13 views
Find out how marketers and ESPs can work together to achieve the best possible deliverability.
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The First Law of Email Marketing
AlchemyWorx
17 views
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Emotional vs. Functional Links
AlchemyWorx
35 views
By separating your functional from your emotional links in your emails you will be able to optimise each for what they do best.
Functional links:
Such as navigation bar li...
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Rewarding Bad Behaviour with Email Marketing
AlchemyWorx
48 views
Setting up abandoned Shopping baskets? Creating reactivation campaigns? All these should be important parts of your email marketing programme today. Listen to Dela Quist, C...
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The Death of Email
AlchemyWorx
51 views
Dela Quist explains why email marketing is far from over, and why it will always have the edge over the glut of new technologies that are forever threatening to replace it.
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The Secret Power of the Unopened Email
AlchemyWorx
144 views
Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase - we disagree. Unopened email communications have a ...
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