ad:tech
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Advertisers are having a new found respect for the consumer
adtechNY
373 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
I spoke with Josh Crandall, President, Co-founder of Netpop Research. I asked him what his sense of the buzz ...
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adtechny mogreet
adtechNY
321 views
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FTCs crackdown on paid bloggers was also a crackdown on paid celebrities
adtechNY
233 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
I chatted with Ted Murphy, CEO of Izea, the company that makes the paid blogging service, Social Spark. Wonde...
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ad:tech NY 2009: Day 2 Show Report
adtechNY
781 views
David Spark here, reporting for ad:tech at ad:tech NY 2009 and heres my second and last show report for the conference. Watch this video for a full summary of my findings f...
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Weaving a better relationship between paid and earned media
adtechNY
234 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
I spoke with Pete Blackshaw, EVP of strategic services at Nielsen about the sometimes uneasy relationship bet...
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No matter how cool a new media property is, if it isnt easy to buy it cant scale
adtechNY
136 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
After a session entitled Place-Based Digital and Video Ad Networks-The Time Has Come I spoke with the three p...
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When marketing to the Hispanic community, be wary of cultural sensitivities
adtechNY
300 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Looking to advertise to the Hispanic market, reaching all of Central and South America? Make sure you underst...
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Sysomos: Understand the ins and outs of the buzz around your company
adtechNY
397 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Ive been analyzing the social media monitoring space for a while, and I was impressed with the interface Syso...
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Will advertisers be liable if a blogger doesnt disclose that theyre being paid?
adtechNY
123 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
The FTC is requiring bloggers to disclose when theyre receiving money for a company or product endorsement. I...
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Pangea Media: Target your audience better with fun quizzes
adtechNY
150 views
David Spark here, reporting for ad:tech at ad:tech NY 2009.
The best way to target your audience is to simply ask them what they want. Pangea Media does exactly that wit...
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