White Out

It's no wonder that kids are hooked on junk food. For the past 50 years the majority of babies in the United States have been given white rice cereal for their very first bite of solid food. Nutritionally, it's similar to super-fine white flour. White rice cereal is the number one source of food calories for most babies until about 11 months old.

Let's reverse a half century of habit in just one year. Make kids' first grain a whole grain. There's no reason not to. They won't mind -- they'll thank you for it.

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