Wharton Customer Analytics Initiative

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WCAI Corporate Partner Interview: Ming Teng

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40:52 User Generated Content (Panel Talk) WhartonAnalytics 16 views 2 months ago Janelle Zurek, Charlie Marriott, and Christopher Frank discuss their companies' approaches to user generated content, what incentives to offer for such content, and much more.
11:34 Community Forum Incentives and Motivations, Nicholas Lurie WhartonAnalytics 22 views 6 months ago Professor Nicholas Lurie discusses the different motivations and ways to get people to participate in community forums, as well as the amount of times which they do so.
11:26 Media Multiplexing Behavior: Implications for Targeting and Media Buying, Chen Lin WhartonAnalytics 142 views 7 months ago Gone are the days when media planners could count on consumers to sit in front of single-communications media and stay there at length. Instead, today's consumer tends to m...
14:40 Towards an Understanding of Cross Channel Consumption Patterns of Media Content, Rahul Telang WhartonAnalytics 32 views 7 months ago In the penultimate talk of the Cross Platform and Multichannel Academic Conference, Rahul Telang presents research in conjunction with Michael Smith and Anuj Kumar centered...
12:51 Investigating the Impact of Multiple Communication and Marketing Mix Elements, Ram Bezawada WhartonAnalytics 76 views 7 months ago Ram Bezawada discusses the influence of offline and online marketing tools used in conjunction with one another or separately. Part of the Cross Platform and Multichannel A...
13:45 Cross Platform and Multichannel Behavior: How TV Advertising Affects Online Search, Kenneth Wilbur WhartonAnalytics 34 views 7 months ago Kenneth Wilbur on the direct correlation between television advertisements and online searches for the products they advertise.
13:45 How is the Mobile Internet Different? Search Costs and Local Activity, Sang Pil Han WhartonAnalytics 79 views 7 months ago Sang Pil Han talks on the exploration of how internet browsing behavior varies between mobile devices and personal computers. He also discusses the wider range of locations...
16:06 Cross Channel & Multiplatform Customer Behavior: Multichannel Word of Mouth, Renana Peres WhartonAnalytics 36 views 7 months ago Although word-of-mouth has been receiving increased attention, our understanding of it is still too one-dimensional and does not recognize the richness of the phenomenon. R...
18:51 Cross Channel & Multiplatform Customer Behavior: Seller Strategy in B2B Multichannels, Sandy Jap WhartonAnalytics 32 views 7 months ago There's a choice facing the sellers of wholesale used vehicles: list the given vehicle in a physical or an online auction for subsequent sale? Sandy Jap tells us which is t...
8:57 Does Multichannel Usage Produce More Profitable Customers? Scott Neslin WhartonAnalytics 37 views 7 months ago Scott Neslin muses on the propensity of multichannel usage in consumers to make those consumers more profitable for those advertising to them. Part of the Cross Platform an...

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About Wharton Customer Analytics Initiative

wcai.wharton.upenn.edu

by WhartonAnalytics

Date Joined Mar 2, 2011

Country United States

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